Paid Search and Social

Paid media
that compounds.

We run Google and Meta campaigns for independent retailers and nonprofits. Every campaign is built to generate measurable, compounding returns.

4.2×
Average ROAS
$0.22
Average CPC
Donation conversion

Services

Two channels.
One strategy.

We focus on the channels that move the needle for independent brands. Nothing else.

Search Engine Marketing

Google Ads campaigns built for local impact. From Ad Grants for nonprofits to Shopping and Search for independent retailers, every campaign is built around one goal: profitable, scalable growth.

$0.22
Average CPC (Grants)
8.1×
Average ROAS
Meta Advertising

Instagram and Facebook campaigns that move inventory and build community. Creative strategy paired with precision targeting turns browsers into buyers and followers into donors.

4.2×
Average ROAS
62%
CPM reduction

Capabilities

Campaign StrategyAnalytics & ReportingCreative DirectionFeed ArchitectureAudience DevelopmentPerformance Benchmarking

Selected Work

Proven results.

All case studies →
StreetwearMeta Ads

Limited drop sold out in 72 hours.

Hyperlocal targeting across three metro markets drove foot traffic and online conversions simultaneously. We built a full creative sequence from teaser to drop day. CPM fell 62% as the algorithm refined its audience.

4.2×
ROAS
Asphalt Supply Co.
Non-ProfitGoogle Ad Grants

Donation conversion increased fivefold.

Conversion rate
Ground Level Collective
StreetwearSEM + Meta

First profitable paid channel in brand history.

38%
YoY revenue growth
Bloc Goods

Contact

Ready to grow?

hello@overlock.click
Grant Wuerslin
Founder, overlock.click